As per Zynga, the fact that the company already had in-house game developers, artists, game designers, and animators, went a long way towards enabling them to deliver the game on time. However, in this case, the aim was to roll out the games near around August 15.
Normally, it takes about seven to eight months to create and roll-out a game, with nearly 15-30 days set aside as buffer period. Keeping this in mind, the Ministry of Information and Broadcasting partnered with Zynga, an American game developer that runs social video game services, in May and the work commenced in June 2022.ĬCL Products acquires coffee brands from Lofbergs GroupĪccording to industry experts, there are three key factors that go into the making of a game- infrastructure, content and value proposition (engagement level). The idea for the game was born post the Prime Minister’s address last year during Toycathon 2021, where he pointed out that ministries should make something with the freedom fighters to highlight their stories via both games and toys. It is believed that the government has been trying for sometime to launch a product or initiative which would allow it to reach out to older audiences and tap into the minds of the young audiences.
Azadi Quest is an effort to make this learning of this knowledge engaging and interactive,” Anurag Singh Thakur, Union Minister, Information and Broadcasting, told BrandWagon Online.Īs per the team involved with the creation of these games, the idea was conceptualised during Dubai Expo 2022 in March wherein Thakur held informal meetings with various players in the gaming industry and floated the idea amongst them. “These games are an effort to tap into the huge market of online gamers and to educate them through games. Titled Azadi Quest: Match 3 Puzzle and Azadi Quest: Heroes of Bharat, the aim behind these applied games is to educate, entertain and engage not just the older generation but also the younger audiences. Hence, in line with this year’s theme of ‘Azadi ka Amrit Mahotsav’, the Ministry of Information and Broadcasting (MIB) had launched two games in collaboration with Zynga back in August. As India celebrated 75 years of Independence this August 15, one of the aims of the government had been to honour the struggle of unsung heroes of independence.
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